The term Search Engine Optimization (SEO). is widely recognized. Small and medium-sized enterprises (SMEs) are increasingly willing to allocate budgets for website creation to establish their online presence. At first glance, this strategy appears effective. The newly designed website showcases the company's "corporate design" alongside a matching logo, ideally making it easy for visitors to find all necessary information.
A company's homepage acts as its public face and is more than just a business card. To achieve maximum visibility and engage a wide audience, the homepage must be easily discoverable and accessible.
